About
Southern California
I work on product at Opteon USA and co-host The Build podcast with Cameron Rohn. Mostly interested in how AI tooling is changing the way small teams build software — MCP servers, agent architectures, LangGraph. I run the SoCal LangChain meetup and spend too much time thinking about options trading and when the next swell is coming.
Career Journey
Started in strategy and data analytics roles across Dentsu, Publicis Groupe, and Treasury Wine Estates (2007–2013), working across Melbourne, London, and Asia.
In 2014, founded Cognitives — a CMS for news organisations, NGOs, governments, and brands looking to reach new audiences and build a content presence. Acquired by a News Corp subsidiary.
Founded Cooperate in 2019 (a startup-corporate co-selling platform), then Value Acceptance in 2022 — a mobile app for property inspection reporting. Value Acceptance was acquired by ASG Group in November 2023 and became JaroInspect.
Now Head of Product at Opteon USA, leading the team behind JaroInspect. Co-hosting The Build podcast with Cameron Rohn, and organizing the SoCal LangChain meetup as a LangChain Ambassador.
Work Experience
Head of Product
Opteon USA
JaroInspect — property inspection and valuation platform.
2024 – Present
SVP Sales and Marketing
Jaro Platform
GTM post-acquisition.
2023 – 2024
Founder
Value Acceptance
Property inspection app. Acquired by ASG Group, Nov 2023.
2022 – 2023
Growth Consultant
LEO
2021 – 2023
Founder
Cooperate Platform
2019 – 2021
Founder, Head of Product
Cognitives
CMS for news organisations and brands. Acquired by News Corp subsidiary.
2014 – 2018
Strategy / Analytics / UX Research
Dentsu, Publicis, Treasury Wine Estates
Melbourne, London, Asia.
2007 – 2013
Projects
Education
Growth Series
Reforge
2020
Master of Marketing
Monash University
2012
Bachelor of Commerce
University of Wollongong
2007
Interests
Delta Game
Options trading strategies and market analysis.
Surfing
Catching waves in Southern California.